Bargain Shopping: Pourquoi Résister

Published on peacockplume.fr

Why we should resist bargain shopping during Winter Sale season.

Galeries Lafayette, January 2016. Image: Mia Windisch-Graetz

Galeries Lafayette, January 2016. Image: Mia Windisch-Graetz

Every year, while we are still recovering from ‘Excessmas’, the shopping orgy continues throughout January. Enticed by les soldes that promise discounts up to 70 percent off retail prices, the masses flock to department stores and turn fashion retail shops such as H&M and Zara into consumer battlefields.

Following the principle of Galeries Lafayette’s slogan “Pourquoi resister?” most shoppers don’t see the point of resisting the pleasure when it’s so easy to attain. But do we always enjoy shopping during sales season? No, we actually don’t:

#1 70 PERCENT LESS LEADS TO STRESS.

Shopping during sales season sucks: If 70% off signs did their job by seducing us to enter the store, we mostly find ourselves being pushed by stressed-out crowds that have their eyes greedily glued on bargains.

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#2 HOT PRICES AREN’T SEXY.

Sweating our asses off while carrying around heavy coats and other winter accessories, with a difference of 25 degrees between the inside and outside temperature, does not necessarily sound like comfort.

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#3 TIME IS MONEY.

And a bitch. Long waiting lines in front of changing rooms and at the cash desk can quickly turn the joy of bargain shopping into an annoying afternoon trip. People start being rude and ridiculous fights break out over trivialities. What a waste of precious time.

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#4 NON, JE NE REGRETTE RIEN.

Or maybe just a little? If you already found yourself in situations where you were wondering why the heck you just bought this silly-looking Bambi print sweater that screams anything else but your name, you are probably not alone. Impulsive purchases that we regret shortly afterwards are common.

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#5 BAD BUY, BAD LUCK.

Too large, too small, too so-not-you. Sometimes one wants to get rid of the recently purchased item faster than expected. Retailers, however, know no mercy and do not accept returns or refunds on sale items – even if the print came off before you have worn it.

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#6 LOVE HAPPENS.

But mostly not during sales season. Forcing yourself to go shopping will probably be a complete flop. Or would you like to go to a bad, overcrowded club with annoying music just because the cover fee is cheaper than usual?

Special moments when you fall in love with a piece, when it is made for you and only you, and when you start missing it as soon as you step out of the store — then you just know that you have to go and get it. No matter if it is on sale or not.

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Tip: Do not fall in love too easily. Start being picky. Keep those moments special. And don’t let yourself get ripped off by fashion chains with random leftovers that are neither available in your size nor your style.

#7 RESIST MUCH, OBEY LITTLE.

The fear of missing out on bargains is a fiction created by discount signs that make us want to fill our already overstuffed closet with new ‘finds’ that we are not going to wear anyway. Sales promotions only stress out our mind and generate mass hysteria.

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So instead of turning into fashion victims at the beginning of the year, you should better treat yourself by curling up with a good book and keeping warm in the wool socks mum bought you last Christmas. Though they can’t be returned, they can be worn and loved on many cold winter evenings.

Mia Windisch-Graetz