Brief create a campaign to raise awareness of toxic ingredients in certain cosmetics.
Client Soil Association
Big Idea toxic ingredients in cosmetic products enter the human body (through the skin) – just like the food we eat
Media the print ads call attention to the Body Protector App with which you can find out whether cosmetic brands contain harmful ingredients or not
Credits Barbara Ulrich & Mia Windisch-Graetz (Staffordshire University, May 2014)