MyVienna: Capital of Music

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Brief write a copy that works in German, English and French to promote the world's capital of music Vienna at the Garde de Lyon in Paris

Client myVienna

Idea We place a huge cube at the Gare de Lyon. Passers-by can choose their favourite classic song by stepping on the buttons in the right order. A virtual pianist will play the song on the grand piano which is placed on the cube.

Headline "Vienne donne le ton" – “Vienna sets the tone” – "Wien gibt den Ton an" 

Credits concept: Ursula Kotratschek & Sophie Juren, design: Max Mauracher  & Sophie Juren, copy: Mia Windisch-Graetz, (Jung von Matt/Donau, Nov 2014)

Mia Windisch-Graetz