MyVienna: Capital of Music
Brief write a copy that works in German, English and French to promote the world's capital of music Vienna at the Garde de Lyon in Paris
Idea We place a huge cube at the Gare de Lyon. Passers-by can choose their favourite classic song by stepping on the buttons in the right order. A virtual pianist will play the song on the grand piano which is placed on the cube.
Headline "Vienne donne le ton" – “Vienna sets the tone” – "Wien gibt den Ton an"
Credits concept: Ursula Kotratschek & Sophie Juren, design: Max Mauracher & Sophie Juren, copy: Mia Windisch-Graetz, (Jung von Matt/Donau, Nov 2014)