MERCEDESStandard2 copy.jpg

Brief write a long copy about one Mercedes-Benz feature in a creative short story that will appear on the front page of the local newspaper Der Standard

Client Mercedes-Benz

Credits Mia Windisch-Graetz (Jung von Matt/Donau, Dec 2014)


Title - Twenty-six-point-five centimetres 
Igor Vaslav is precision personified and has, as the convinced mathematician he is, a strictly regulated daily routine. He gets up at seven past eight, not a second sooner or later. Exactly twelve minutes and three seconds after, the one-hundred-and-eleven-millimetre-wide toast jumps onto his already prepared plate.

One and a half minutes later, he removes the tea bag from the ninety-three degree heated water and consumes the hot beverage in precisely thirteen minutes and fifty-two seconds along with the toast which crunches at a sound level of twenty-eight decibels.

On time, at nine o’clock , he leaves the house. He sets his right leg thirty-four times in front of his left leg and his left leg thirty-five times in front of his right. He gets into his Mercedes-Benz, which is parked twenty-six-point-five centimetres away from the garage wall; very precisely parked with his Active Park Assistant.

Because for Igor, having a sense of proportion is a rule of thumb. Or, better, three-point-one-four-one-five-nine-two times his thumb.

Mia Windisch-Graetz