Light For The World
Brief create a campaign to call for donations to provide cataract patients in Africa with the surgery they need to regain vision
Big Idea people from african origin behind translucent glass they try to escape from (that’s the way cataract patients see)
Client Light for the World
Credits Mateusz Tokhzad, Fanni Kovacs, Mia Windisch-Graetz (pkp BBDO, June 2015)
Translation Save the eyesight of a person in Africa. With a one-time donation of 30 euros.