AdVenture 2012/13

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Brief prevent 18-25-year olds from binge drinking by creating an online campaign that would work throughout whole Europe

Idea Don’t black out alcohol.

Credits Tanja Weber, Felix Reismann, Simone Salomon, DC Yu, Sarah D’Agostino, Mia Windisch-Graetz (pan-European AdVenture 2012/13, 1st place in Austria, TOP 10 of Europ

Online Banner
The idea with the “fake virus” is all about the shocking factor of blackouts. The “virus” is a normal paid-for banner; only that the banner is going to turn the com- puter screen black for a few seconds. Once you click on the banner, you are redirected immediately to the film embedded in the website. You will not need to click play so that the intriguing factor is guaranteed.

Online Film
There will be one victim and several actors tricking them into believing them has had a blackout recently.

Scene 1
Two people (one of them being the victim) stand in a club. Suddenly a person walks up to them and starts talking to them acting as if they had seen them doing the craziest things the previous time in that club.

Scene 2
The victim is completely skeptical and confused. They think the person mistakes them for someone else. Half an hour later another actor sets them on the same track by saying something similar to them.

Scene 3
The victim starts thinking what exactly happened the last time they had been in the club. When the victim’s friend starts playing along, the victim gets extremely nervous and tries to regenerate the latest clubbing nights noticing they cannot always remember everything due to possible black-outs. Everything is recorded secretly by a person nearby.

Mia Windisch-Graetz